Every Yetch product starts with an idea, but not just any idea. It has to be a unique solution to an everyday problem, something that makes life a little easier, a little better, or at the very least, a little more fun. Once an idea sticks, it moves into the messy, chaotic, and often painfully slow world of prototyping.
This is where Simone gets to work, building rough versions by hand, testing, tweaking, and occasionally swearing at them when they refuse to cooperate. This stage can take months or even years, because good ideas take time, and getting them right is a process of trial, error, and a whole lot of duct tape. When the prototype finally feels like itβs as good as it can get, it moves on to engineers and manufacturers, where it gets turned into a factory sample.
At Yetch, we donβt do rushed ideas or mass-produced mediocrity. Every product goes through this ridiculously tedious but totally worth it process to make sure it's fun, useful, and unmistakably Yetch.