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WHO ARE WE?

Established in 2022 by Swedish inventor, YouTuber and product designer Simone Giertz. After years of prototyping and one too many “How is this not a thing? This should totally be a thing.” Yetch was born.

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AS FEAUTURED IN

“Yetch is more than your standard YouTube influencer merch store. It’s a step toward realizing the shape her work will take in a world beyond shitty robots.”
“While an all-white puzzle can sound like a pain, this one can be a funny pain for those who lose their puzzle pieces.”
"YouTube star Simone Giertz admits she’s been hiding behind her laughable robots. But the joke’s on you: Now she’s inventing products that actually work.”
"Simone Giertz, who has graced the cover of WIRED, has a proven track record of actually producing cool, useful gadgets."