“Yetch is more than your standard YouTube influencer merch store. It’s a step toward realizing the shape her work will take in a world beyond shitty robots.”

“While an all-white puzzle can sound like a pain, this one can be a funny pain for those who lose their puzzle pieces.”

"YouTube star Simone Giertz admits she’s been hiding behind her laughable robots. But the joke’s on you: Now she’s inventing products that actually work.”

"Simone Giertz, who has graced the cover of WIRED, has a proven track record of actually producing cool, useful gadgets."